Thriving Business

THRIVING BUSINESS

Business Insights to Help You Grow Your Business with Ease

We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.

Podcasting since 2023 • 74 episodes

Thriving Business

Latest Episodes

Ep #11 | To Hire or Not To Hire? When and How to Build a Team That Fuels Your Freedom

Welcome to Episode 11 of the Roadmap to Business Success series, and our second episode in Quadrant 3: Grow Smart | Scale with Ease.Hiring is one of the scariest decisions a business owner can ever make. The compliance is complex, the st...

May 26, 2026 • 58:31

Ep #10 | Stop Winging It: How to Design a Business Model That Gives You Revenue, Freedom and a Life

Welcome to Episode 10 of the Roadmap to Business Success series, and the first episode of Quadrant 3: Grow Smart | Capacity!Most business owners start with a skill or a product, not a model. They figure it out as they go. And if you don'...

May 20, 2026 • Season 2 • Episode 10 • 49:29

Ep #9 | Systems Before Staff: The Smart Way to Outsource, Delegate and Hire

Welcome to Episode 9 of the Roadmap to Business Success series, and the final episode of Quadrant 2: Keep More | Profitable Operations!You can't outsource chaos. Before you bring anyone into your business, you need systems, clarity, and ...

May 08, 2026 • Season 2 • Episode 9 • 49:57

Ep #8 | AI for Maximum Efficiency: How to Automate the 80% and Focus on the Work Only You Can Do

Welcome to Episode 8 of the Roadmap to Business Success series!If you're only using AI for content creation, you're leaving the biggest gains on the table. In this episode, Kate and Sam dive into the AI tools they actually use in ...

April 28, 2026 • Season 2 • Episode 8 • 47:24

Ep #7 | Price for Profit: Why What You Charge Says Everything About How You See Your Own Value

Welcome to Episode 7 of the Roadmap to Business Success series, our second episode in Quadrant 2 of the Thriving Business Wheel: Keep More | Profitable Operations.Pricing is one of the most emotionally loaded topics in busi...

April 16, 2026 • Season 2 • Episode 7 • 42:41