Thriving Business
THRIVING BUSINESS
Business Insights to Help You Grow Your Business with Ease
We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.
Thriving Business
Marketing Essentials to Grow Your Business with Ease
In this episode of Women Doing Business, hosts Kate De Jong and Sam Morris start with a discussion around the TV series "Paper Giants" and its portrayal of Ita Buttrose and her pioneering role for women in media. Buttrose became the founding editor of the hugely successful Cleo magazine in 1972 and was the first woman to be appointed editor-in-chief of a major daily newspaper in Australia. She was also the first woman to chair the ABC. They reflect on the progress that has been made for women in business over the past 50 years, but also acknowledge the ongoing struggles for equality and representation.
Kate and Sam then move on to talk about the fundamental essentials required in powerful marketing.
Episode Highlights:
- The importance of an automated customer journey that nurtures prospects into paying customers and how to do it well.
- Building connections with your target audience through email marketing.
- The significance of building a list and using lead magnets and nurture funnels to provide value to potential customers and establish trust and credibility.
- The misconception that creating a product or course will automatically lead to success, emphasising the importance of testing, market feedback, and focusing on delivering value to customers.
- Ways to understand your audience's needs and incorporate market research.
- Kate shares the value of feedback and how she uses it to improve offerings.
- They encourage first-time business owners to engage with their target market and seek feedback for success.
- How to deal with difficult clients, including those who may not be a good fit or have conflicting approaches.
And so much more!
Connect with the Women Doing Business Hosts:
Kate De Jong, PhD | Inspired Business
Website: https://katedejong.com/
Instagram: katedejong.inspiredbusiness
Email: kate@katedejong.com
Sam Morris | The Business Implementor
Website: https://thebusinessimplementor.com/
Instagram: sammorris.businesscoach
Email: sam@thebusinessimplementor.com
