Accelerating the Journey from Startup to Profit: Mastering the Essentials

In this episode, Kate and Sam discuss the challenges of starting a business from scratch and share their insights on the essential steps needed for success. They emphasised the value of finding your unique selling proposition and focusing on the gift you have to offer. Kate talks about her journey of charging for her services based on value rather than time and the importance of feeling confident in your pricing.They also highlight the need to be intentional and mindful when starting a business, knowing your worth (i.e. pricing strategy) and focusing on value-driven marketing to connect with potential clients effectively.

Episode Highlights:

• Starting a business from scratch: The importance of focusing on one specific offering that solves a specific pain point and resonates with customers.
• Being careful with competitor research early on to avoid imposter syndrome
• Pricing based on value
• Building confidence in pricing
• Attracting the right clients
• Marketing strategies for startups
• Nurturing relationships through email marketing

And so much more!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com