Thriving Business
THRIVING BUSINESS
Business Insights to Help You Grow Your Business with Ease
We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.
Thriving Business
Navigating the World of AI-powered Marketing
In this episode, Kate and Sam dive deep into the fascinating and rapidly developing world of AI-powered marketing. They share what AI marketing really is and how it can be harnessed for optimal results without falling into common pitfalls.
Kate and Sam share their personal experiences with AI in their businesses, especially in email marketing and social media content creation. They emphasise that while AI can provide a valuable starting point, it should be viewed as a tool to enhance human creativity, not replace it entirely.
Episode Highlights:
- Exploring what AI marketing means.
- The potential and common pitfalls.
- Kate and Sam share how they've used AI in their businesses.
- AI in email marketing and content creation.
- Balancing AI assistance with human creativity.
- The importance of fact-checking and authenticity.
- Crafting quality prompts for AI.
- The role of AI within a broader marketing strategy.
- Leveraging AI for productivity in headline generation and content rewriting.
- Sam's approach to batching content creation during flow states
- Kate's tip on preparing a content backlog for staying ahead
And so much more!
Connect with the Women Doing Business Hosts:
Kate De Jong, PhD | Inspired Business
Website: https://katedejong.com/
Instagram: katedejong.inspiredbusiness
Email: kate@katedejong.com
Sam Morris | The Business Implementor
Website: https://thebusinessimplementor.com/
Instagram: sammorris.businesscoach
Email: sam@thebusinessimplementor.com
