Thriving Business

How to 10x Your Business and Master Ultra-Targeted Marketing: Pioneering Business Insights

October 11, 2023 Dr Kate De Jong & Sam Morris Season 1 Episode 16
How to 10x Your Business and Master Ultra-Targeted Marketing: Pioneering Business Insights
Thriving Business
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Thriving Business
How to 10x Your Business and Master Ultra-Targeted Marketing: Pioneering Business Insights
Oct 11, 2023 Season 1 Episode 16
Dr Kate De Jong & Sam Morris

Summary:

In this new episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris dive into their recent experiences and insights with speaking events and books. They begin by discussing Sam's attendance at a James Clear event, where she was motivated to make changes based on the principles from James Clear's book, "Atomic Habits”. They also explore the book "10x Is Easier Than 2x" by Dan Sullivan.


Key Highlights:

  • Sam shares how she was inspired by James Clear's talk to make changes in her daily routine: Starting with reorganising her workday and prioritising her most important tasks.
  • The concept of habit stacking:  Where you pair new habits with existing ones to make them easier to incorporate into your daily life.
  • Exploring the book "10x Is Easier Than 2x" by Dan Sullivan: How it has influenced their business thinking.
  • Kate and Sam emphasise the importance of focusing on high-revenue-generating activities in their businesses: The importance of targeting clients who understand and appreciate their value.
  • They highlight the significance of clearly defining your ideal client avatar: Tailoring your marketing efforts to reach them effectively.
  • Kate mentions the success of a targeted marketing campaign by Buntu: A company that helps businesses win clients by sending personalized, creative messages to potential clients.


And so much more!

Tune in for candid conversations: Kate and Sam share their business journeys and strategies, offering invaluable insights for entrepreneurs and business owners.


Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com


Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com

Show Notes

Summary:

In this new episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris dive into their recent experiences and insights with speaking events and books. They begin by discussing Sam's attendance at a James Clear event, where she was motivated to make changes based on the principles from James Clear's book, "Atomic Habits”. They also explore the book "10x Is Easier Than 2x" by Dan Sullivan.


Key Highlights:

  • Sam shares how she was inspired by James Clear's talk to make changes in her daily routine: Starting with reorganising her workday and prioritising her most important tasks.
  • The concept of habit stacking:  Where you pair new habits with existing ones to make them easier to incorporate into your daily life.
  • Exploring the book "10x Is Easier Than 2x" by Dan Sullivan: How it has influenced their business thinking.
  • Kate and Sam emphasise the importance of focusing on high-revenue-generating activities in their businesses: The importance of targeting clients who understand and appreciate their value.
  • They highlight the significance of clearly defining your ideal client avatar: Tailoring your marketing efforts to reach them effectively.
  • Kate mentions the success of a targeted marketing campaign by Buntu: A company that helps businesses win clients by sending personalized, creative messages to potential clients.


And so much more!

Tune in for candid conversations: Kate and Sam share their business journeys and strategies, offering invaluable insights for entrepreneurs and business owners.


Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com


Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com