In this episode of the Thriving Business Podcast, hosts Kate De Jong and Sam Morris discuss why it’s important to have a clear ‘signature service’ or core offering in your business. They emphasise the value of aligning your signature service with your zone of genius, your passion and your avatar’s key challenges and desires. The hosts also stress the significance of speaking the fluent language of your target audience and addressing their pain points effectively in order to sell and convert with ease.
And so much more!
Tune in for candid conversations with Kate and Sam in this episode, providing valuable insights into crafting a clear signature offering, pricing it appropriately, and marketing it effectively in order to build a thriving business.
Connect with the Women Doing Business Hosts:
Kate De Jong, PhD | Inspired Business
Sam Morris | The Business Implementor