Finding Clarity and the ‘Right’ Path to Business Growth

Join Kate De Jong and Sam Morris in this episode of the Thriving Business Podcast as they candidly share their entrepreneurial journey, exploring the challenges of finding clarity, embracing specialisation, and achieving business growth through getting clear on their own unique zone of genius. There are so many different pathways available to achieve business growth. But not all of them work consistently and reliably. Kate and Sam share their personal journeys on how their growth has come as a result of evolving clarity, something that can’t be rushed but that comes with experience and trial and error.

Key Highlights:

• Discussion on the entrepreneurial roller coaster: Kate and Sam acknowledge the ups and downs in the life of a small business owner with an emphasis on sharing their vulnerabilities to help others realise they’re not alone.
• Struggles with clarity (or lack of): Kate and Sam acknowledge that “appearing to have it all together” doesn't negate the internal struggles that all business owners face. They discuss the challenge of finding clarity amidst the busy grind of running a business.
• The journey of specialisation: Kate and Sam explore the discomfort in letting go of certain tasks and finding a specific focus. They discuss the realisation of the importance of specialising in order to get traction and establish yourself as a leader and specialist in your field.
• Marketing and strategic planning: Kate shares her journey in clarifying her business focus around clarity of purpose, message and strategic planning. Sam's focus and zone of genius is on AI, systems, and automation as her specialisation.
• Imposter Syndrome: Kate shares her imposter syndrome around calling herself a ‘marketer’ even though she’s done more than 10,000 hours in the field of marketing, and how so many other business owners struggle with this. They discuss the value of practical experience versus formal education.
• Clarity of business focus: Kate shares her journey of rebranding and shifting towards marketing clarity on her website and the growth that has happened as a result. Sam's focus on AI, systems, and automation has similarly created exciting growth.

And so much more!

As you reflect on your entrepreneurial journey, what challenges have you faced in finding clarity, and how have you navigated them to achieve growth in your business? Listen to the full podcast now to gain insights on how entrepreneurs navigate challenges and find clarity for business growth!

Connect with the Women Doing Business Hosts:

Kate De Jong, PhD | Inspired Business

Website: https://katedejong.com/

Instagram: katedejong.inspiredbusiness

Email: kate@katedejong.com

Sam Morris | The Business Implementor

Website: https://thebusinessimplementor.com/

Instagram: sammorris.businesscoach

Email: sam@thebusinessimplementor.com