Thriving Business
THRIVING BUSINESS
Business Insights to Help You Grow Your Business with Ease
We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.
Thriving Business
To Niche or Not To Niche? The Pros and Cons of Niching and a Fresh, Liberating Approach to Business
In this episode, Kate and Sam tackle a topic that many business owners struggle with: whether or not to “niche down”. Many business coaches advise people to find a niche, which means targeting a specific segment of the market with a specialist service. There are many advantages to doing this, however it can also be constraining and high-risk. Kate and Sam discuss the liberating approach developed by Matt Church at the Thought Leaders Business School which challenges the conventional wisdom of niching. This approach has been a game changer for both Sam and Kate. Tune in as they discuss this alternative path to success, one that prioritises problem-solving over niche identification, creating flexibility, innovation, fulfilment and more!
Key Highlights:
- Unveiling the Thought Leaders ‘Cluster’ Approach as a Liberating Alternative to Niching: Discover how to move away from the niche model to solve specific problems for target markets through diverse delivery methods, embracing flexibility, adaptability, resilience and innovation.
- Embracing Failure as a Stepping Stone: Understand the significance of embracing failure, with a 50 percent failure rate expected when launching new clusters (or any program / service / product for that matter!).
- Navigating Imposter Syndrome and Originality: Kate and Sam dispel the myth of needing entirely original ideas to be recognised as a thought leader. Learn how to develop and package ideas uniquely, utilising tools like Thought Leaders' pink sheets to systemize intellectual property.
- Encouragement for Entrepreneurs: The hosts discuss how to empower yourself to explore your authentic self and embrace your unique perspective and navigate the dynamic landscape of entrepreneurship with confidence and clarity.
To learn more about the Thought Leaders Business School, go here: https://thoughtleaders.com.au/
Join Kate and Sam as they encourage listeners to embark on a journey of self-discovery and innovation, paving the way for success in today's competitive business landscape. Tune in to the Thriving Business Podcast for a wealth of insights and strategies to unlock business freedom and thrive in an ever-changing world.
Connect with the Women Doing Business Hosts:
Kate De Jong, PhD | Inspired Business
Website: https://katedejong.com/
Instagram: katedejong.inspiredbusiness
Email: kate@katedejong.com
Sam Morris | The Business Implementor
Website: https://thebusinessimplementor.com/
Instagram: sammorris.businesscoach
Email: sam@thebusinessimplementor.com
