Thriving Business
THRIVING BUSINESS
Business Insights to Help You Grow Your Business with Ease
We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.
Thriving Business
Master Your Marketing Essentials: Discover How to Harness the Power of Three
In this episode, Kate and Sam discuss fundamentals of marketing, including the importance of lead magnets, landing pages and online nurture sequences in building trust and converting prospects into customers. They emphasise the need to start with the end in mind, aligning free offers with paid offers. They also explore the power of ‘experiential’ lead magnets, such as video series and live events that immerse customers in the brand and build trust quickly.
The conversation concludes with a discussion on the rule of three in marketing and the power of simplicity in sales funnels.
Takeaways
- Start with the end in mind and align your lead magnet with your ultimate offer.
- Experiential lead magnets, such as video series and live events, can build trust quickly.
- Offering value for free can showcase expertise and increase the likelihood of conversion.
- Building trust and credibility is essential in the buyer's journey.
- Focus on solving the prospect's problem rather than personal connection.
- Shorten the sales funnel by being present and interacting with prospects. Experiential lead magnets, such as live events or interactive webinars, can be highly effective in building trust with potential clients.
- Lead magnets should provide valuable and specific information that can't be found elsewhere, rather than generic content.
- Landing pages should be simple and easy to navigate, with a clear value proposition and a prominent form for visitors to fill in.
- The rule of three is a powerful psychological principle in marketing, and simplicity is key in creating effective sales funnels.
Connect with the hosts:
Kate De Jong, PhD | Inspired Business
Website: https://katedejong.com/
Instagram: katedejong.inspiredbusiness
Email: kate@katedejong.com
Sam Morris | The Business Implementor
Website: https://thebusinessimplementor.com/
Instagram: sammorris.businesscoach
Email: sam@thebusinessimplementor.com
