Thriving Business
THRIVING BUSINESS
Business Insights to Help You Grow Your Business with Ease
We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.
Thriving Business
What it Really Takes to Attract Funding for a Start-Up Venture, with Daniel O'Connor
In our most recent episode of the Thriving Business Podcast, we were honoured to sit down with innovation and commercialisation expert Daniel O'Connor. Daniel is on the UN Task Force for Innovation and Competitiveness and has been helping inventors and R&D teams to commercialise their ideas for more than 40 years, so he knows a thing or two about funding start-up ventures! Together we broke down some of the myths and misconceptions that set many start-up founders on the wrong track. We explored the key elements of what it really takes to successfully commercialise innovative ideas and attract funding for start-up ventures.
From his early days of first commercialising a novel telephone accounting system through to the creation of his esteemed Inventors Academy, Daniel reveals the truth behind funding and debunks the myth of the "wealthy investor" who is sitting around, waiting to write a big cheque. He unpacks the top six things that investors are really looking for in a start-up venture. And hint, it’s not the ROI!
In this episode, you’ll learn:
- How Daniel first commercialised his own tech product in the 1980s, overcoming early challenges.
- The role of the UN Task Force in fostering innovation in developing economies.
- Why the myth of the “wealthy investor” can derail your start-up’s growth and how to shift your focus.
- The top six things investors really care about (and why ROI is not number one on the list).
- Key lessons from Daniel’s Inventors Academy on how to approach funding and minimise risk for investors.
Key Takeaways:
- Funding doesn’t always come from wealthy individuals—it’s about finding the right partner who shares the same market needs.
- Investors care more about risk mitigation than return on investment. Learn to talk about how you can reduce risk, not just promise high rewards.
- Successful commercialisation is about strategy, timing, and understanding the landscape—what works for big companies might not work for startups.
If you’re a startup founder or inventor looking to scale, subscribe to the Thriving Business Podcast for more actionable insights from industry experts.
Links & Resources:
Get a FREE copy of Daniel’s book FUNDING EARLY STAGE INNOVATION here:
Connect with the Hosts:
Kate De Jong, PhD | Inspired Business
Website: https://katedejong.com/
Instagram: katedejong.inspiredbusiness
Email: kate@katedejong.com
Sam Morris | The Business Implementor
Website: https://thebusinessimplementor.com/
Instagram: sammorris.businesscoach
Email: sam@thebusinessimplementor.com
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