Thriving Business
THRIVING BUSINESS
Business Insights to Help You Grow Your Business with Ease
We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.
Thriving Business
How Do You Know When It’s Time to Pivot Your Business Strategy?
This week, Kate sat down with Louise Matson, founder of the iconic shoe brand ‘Louise M Shoes’ to discuss her journey from a seasoned flight attendant to creating a successful and exquisite line of shoes tailored specifically for airline crew and corporate women, combining both comfort and style. Louise shares her experiences in the shoe industry, the art and science behind authentic shoe making and the challenges of an online retail business. The conversation delved into the impact of COVID-19 on retail, the importance of carefully choosing business partnerships, and her recent decision to change tack in business altogether.
Kate and Louise explore the signs that tell you it’s time to change direction, touching on the transition from direct sales to B2B opportunities, the importance of authenticity in marketing, and the power of acknowledging your progress and achievements. Louise shares the relief of letting go of certain business pressures, the excitement of new opportunities, and the lessons learned throughout her extensive entrepreneurial journey; including the fact that changing direction is not a failure but a part of the entrepreneurial journey.
Highlights:
- Louise's journey began as a flight attendant struggling to find suitable shoes that were both comfortable and stylish.
- Navigating the challenges of the shoe industry requires innovation and resilience.
- Shoe making is both an art and a science, requiring attention to detail.
- Business partnerships must be aligned in vision and goals.
- Finding joy in business is essential for long-term success.
- Transitioning from B2C to B2B can open new opportunities.
- Letting go of certain business pressures can lead to personal relief and positive change across the board.
- New opportunities lead to exciting ventures.
- And lots more!
To learn more about Louise M shoes go to: https://www.louisemshoes.com
Connect with the Hosts:
Kate De Jong, PhD | Inspired Business
Website: https://katedejong.com/
Instagram: katedejong.inspiredbusiness
Email: kate@katedejong.com
Sam Morris | The Business Implementor
Website: https://thebusinessimplementor.com/
Instagram: sammorris.businesscoach
Email: sam@thebusinessimplementor.com
