Thriving Business
THRIVING BUSINESS
Business Insights to Help You Grow Your Business with Ease
We’re two seasoned business owners — Sam Morris and Kate De Jong — sharing our nearly thirty-year combined experience of starting and growing service-based businesses from the ground up. We so many small businesses struggling or falling prey to expensive promises of quick fixes or silver bullets. Both of us know what it REALLY takes to start and grow a business, we've done it many times over and we've got the blisters to prove it! We’ve joined forces to share our knowledge and experience so you can find the easiest path to success, doing it your way, and most importantly — staying true to yourself.
Thriving Business
The Power of Clarity: Defining Your Business in 10 Words or Less — with Mitchell Levy
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Dr Kate De Jong & Sam Morris
In this episode of the Thriving Business Podcast, host Kate Dong interviews Mitchell Levy, a global credibility expert, executive coach, and TEDx speaker from Silicon Valley, USA.
About Mitchell Levy
- Global credibility expert and executive coach
- Two-time TEDx speaker
- Author of 65+ books
- Publisher of 750+ books through four different publishing companies
- Has started 20+ companies
- Former board member of a NASDAQ firm
- 38 years in Silicon Valley, 36 years married, father to a 26-year-old son
Mitchell’s Thoughts on Thought Leadership
- Mitchell views books as valuable assets that open doors for speaking, consulting, and coaching
- Books serve three purposes:
- A thought leadership piece (even if people don't read it)
- A way for clients to understand your step-by-step process
- Forces you to think about the world differently
- A thought leadership piece (even if people don't read it)
- A way for clients to understand your step-by-step process
- Forces you to think about the world differently
The Credibility Journey
- After seeing book publishing becoming democratised, Mitchell explored what authors really wanted: Credibility
- Conducted interviews with 500 thought leaders between 2019-2020 on credibility
- Created a new definition: "Credibility is the quality in which you're trusted, known, and liked"
- Identified 10 values of credibility, with integrity being the only value that appears twice
- External integrity: what you say to the world
- Internal integrity: how you actually act
- External integrity: what you say to the world
- Internal integrity: how you actually act
